Wednesday, 4 January 2017

Vetements Spring

The Gvasalia brothers, Demna, the designer, and Guram, the business brains behind the Vetements phenomenon, pulled off a coup for the fashion credibility of Paris with a show in the Galeries Lafayette tonight. On many levels, it was an event which satirically contravened half a dozen arcane regulations of what is supposed to be the correct way for a label to operate. It was a collection made entirely with other brands, including Brioni, Perfecto, Schott, Levis, Comme des Garçons Shirt, Reebok, Canada Goose, Dr. Martens, Alpha Industries, Eastpak Luchesse, and Manolo Blahnik.
It was both women’s and menswear, and it was magnanimously welcomed by the Chambre Syndicale de la Couture as the big ta-da opener of couture week. Yet it was so far from being traditional haute couture that it was shown, cheekily, in a department store—during regular hours, at that.











































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