Fashion has been a part of Zainab Chottani’s life from the time she was a little girl. She poured over fashion magazines and immersed herself in the glamour and poise depicted on the pages. Her expertise in illustrations and drawings naturally drove her towards her debut show in 2009 where she marked her signature style of using intricate craftsmanship along with her unique way of playing with colors. This attention to detail has set her apart from rest in the industry.
Zainab Chottani’s vision for intricacy and modern cuts made her step into the world of Prêt. She launched her first Prêt collection, AQUA, which was based on straight and simple cuts with a unique focus on each outfit. After AQUA, she launched her second Pret collection, Mera Pakistan, inspired by unique and symbolic landmarks of Pakistan such as Minar-e-Pakistan and Bab-e-Khyber. She showcased her Luxury Prêt collection, Hala-Lujah, at PFDC Sunsilk Fashion Week and received an amazing feedback. This collection was inspired by the famous Hala pottery. From there on she has continued to introduce new collections in her Prêt wear on a regular basis, which is getting a great response from her clients.
Zainab Chottani has also showcased her designs internationally in Doha and UK, where she was applauded for her exquisite collections.
Zainab Chottani has also ventured into Lawn with some of the leading textile brands. Her Printed Lawn collection is a proof that although Bridals maybe her forte, she can equally amaze the world with her prints.
Zainab's approach towards business is simple and straightforward, and her design aesthetic minimal and clean – a combination that has helped her shape the brand in to a success. Taking over the fashion industry one step at a time, Zainab Chottani, with her Prêt, Couture, and Bridal collections, is a name not to be forgotten.