Wednesday, 19 April 2017

Who Loves Comfort And Versatility--JI OH

 The woman I create for my collection is a little bit of myself and a little of a woman I desire to be, who believes in comfort and versatility yet ultimate sophistication.

It is about making this seamless connection between their work, the lifestyle they’re advocating and the life that they lead. Someone who believes in their own power, their freedom and that their confidence can carry their image, without caring about whether an impression is made. It’s about powerful understatement with balance and proportion. I’m trying to free my women by making the clothes androgynous, versatile and comfortable so I create no boundaries but still keep it stylish, and that’s what’s chic to me.


















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