After the launch of herGiood American Skinny Jeans, Khloé Kardashian had her sights set on another body fitted suit, the label she runs with celebrity branding expert, Emma Grede. “It’s a head-to-toe look, and effortless,” says Kardashian of the new bodysuits that are made to be paired with denim and will be available on the brand’s e-boutique starting this Thursday. Kardashian and Grede take a body-inclusive approach to design, with sizing running from 00 to 24 for both the denim and the bodysuits. “Bodysuits are Good American’s way of doing jeans-and-T-shirt,” says Grede, whose husband, Jens Grede, is the man behind Frame jeans.
“It’s a classic, easy-to-put-together look that works for everyone regardless of body type.”