Friday, 21 July 2017

Playful Summer Collection

Anna October: An LVMH-prize semi-finalist in 2014, the Ukrainian designer went on to win the Mercedes Benz Best Designer prize in 2016.


This season it’s about: Romantic flourishes on modern silhouettes. Ruffles and a rich coral hue imbue shirt dresses with a welcome femininity (we love the draped asymmetric style) and transform an easy white top into a chic statement piece. As far as outerwear goes, it’s all about the trench.













The designer of the brand Anna is creating a story about the young lady who is enjoying her femininity and living a beautiful life. The use of the collections is playful and flirty, classy and confident. 
Re-thinking the classical femininity through the reconstructing and re designing vintage styles from the 60s, 70s, 80s are a main reference point for the brand. Along with using references and colors from modernism art.
One of Anna October signature is the use of plain color cotton and silks. The idea is to use very comfortable fabrics, natural and breathing. Anna October is known for flowing silhouettes that fit different figure. The cold shoulder is the signature detail for the brand. Open back and thin stripes are the distinctive detail for the collections.



















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