Wednesday, 16 January 2019

Man/Woman, Tranoï shows vie for both menswear and womenswear buyers


Paris is currently home to two shows targeting the high-end and luxury segments: long-established Tranoï, which celebrated its 20th anniversary last year, and Man/Woman, launched in 2012. Both events are now seeking to appeal to a wider audience.
 
Tranoï will host 110 exhibitors at its traditional venue, the Palais de la Bourse, featuring a mix of men's and women's ready-to-wear labels as well as accessories brands - among them Nu, Sofie D’Hoore, Fête Impériale, Cathrine Hammel and Shu - with special sections dedicated to beauty and jewellery, and a section for South African labels.
 
This year, Tranoï’s strategy for introducing new products and emerging designers to buyers will include the ‘Only at Tranoï’ feature. To stand out among the plethora of shows visited by buyers the world over, Tranoï will in fact present an exclusive: 27 of its exhibitors will introduce twenty-item capsule collections specially created for the show’s ‘Tranoï Only’ section.

The initiative is organised in partnership with the Galeries Lafayette department store. To offer enhanced visibility to these exclusive capsule collections, Tranoï will for the first time operate a pop-up area on the first floor of the department store’s boulevard Haussmann branch, where a selection from the collections will be available to the general public from January 16 to February 4. A welcome visibility bonus for the brands in question.
 
Tranoï will once again feature its designer showroom format, Tranoï Week, introducing the London Show Rooms’ posse of emerging British names at the 22 rue de la Roquette venue until January 22, after the end of the men's fashion week.

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