Wednesday, 23 January 2019

Stuart Weitzman unveils first look at new four-part Spring 2019 campaign

Stuart Weitzman has unveiled the first installment of its four-part Spring 2019 campaign, marking the accessories brand's first multi-stage campaign under chief executive officer Eraldo Poletto and head of design Edmundo Castillo.

The campaign features models Kendall Jenner, Yang Mi, Willow Smith and Jean Campbell in a variety of luxe nudes, with shoes in a range of shades to match and complement each model's skin tone.

Featured shoes include the label's classic Nudist stiletto sandal, the NuNakedStraight kitten-heel sandal, and the Anny pump, as well as new models like the NudistDisco platform sandal, Sunray platform sandal and Landry bootie. 

Photographed by Inez van Lamsweerde and Vinoodh Matadin, the images seek to convey an heir of comfort and confidence. 

"The timeless icons featured in the campaign emphasize the brand's dedication to providing ageless designs for women of all lifestyles and all cultural backgrounds," the brand said in a press statement. "Also integral to the brand's DNA is the variety of widths and extended sizes it offers. Women can rely on these essentials; they can walk, work and take on their ever-changing daily roles with stylish ease in their Stuart Weitzman shoes."

The brand also said it will use the campaign to launch a new marketing strategy for spring, prioritizing digital and marquee outdoor media in an effort to "build an immersive experience for customer engagement." 

Additional creative content for the campaign will be featured on the brand's social media channels, global websites and in boutiques worldwide.

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