As an example, Louis Vuitton is currently running a pop-up store in the atrium of the Parisian multi-brand department store Printemps which will continue until May 5 and highlights the brand’s accessories. The brand also ran a pop-up store in New York’s Soho district last year that was dedicated to sneakers.
LVMH does not disclose Louis Vuitton’s financial results which are included in the group’s fashion and leather goods division as a whole. However, the results are generally in line with the entire fashion and leather goods division which also includes Dior Couture, Celine, and Fendi.
This division of the group saw growth figures rise again by 15 percent at the beginning of the year, the same rate witnessed over the whole of last year. This was well above the 11 percent growth forecast by analysts, despite a very high base of comparison: last year, sales increased by 16 percent. Exceeding expectations, LVMH’s quarterly performance was celebrated by investors on Thursday. After reaching a new record high of €346.75 on the Paris stock exchange, LVMH shares ended the day on April 11 at €344.95 a share. This represents a 33.6 percent value increase since the beginning of the year