Fashion e-tail giant Asos on Tuesday said it’s trialing See My Fit, an augmented reality (AR) tool developed in partnership with Israeli specialist Zeekit. It offers customers a “simulated view of a product in different sizes and on different body types”. Asos is the first European retailer to use the tech.
The big challenge for e-tail at present is to give customers a better view of what clothing will look like on their bodies before they have a chance to touch, feel and try it on. This should reduce the huge number of returns that e-tailers have to deal with and there are lots of tech specialists out there working on such products.
The e-tailer is including 800 dresses in the trial and to use the tech, customers have to click the See My Fit button on one of the dresses, either via desktop or mobile web. Shoppers will be able to choose to view that dress on a range of 16 models in sizes 4 to 18.