Friday, 31 January 2020

Chanel planning to roll out its Farfetch Augmented Retail Experience project in new stores

looks like the test drive of the Store of the Future fitting room that FarFetch helped dream up for Chanel is proving comfortable vehicle ride since the house now plans to open three new examples in the first half of the year.

This state-of-the-art high tech dressing room, designed to create a seamless meeting of the high-tech journey, boutique visit, and personal shopper,  would appear to please plenty of Chanel’s loyal clients, judging from a private demonstration this week.

“For me, it’s the meeting of the retail excellence of Chanel and the digital excellence of Farfetch. They are convinced that luxury shopping will still happen in boutiques in 10 or 20 years. And on our side, we want to think of the clients of tomorrow, so we want to test this new client experience. It’s a test and learns approach,”  explained a Chanel staffer who presented the project, but declined to be named.

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