In celebration of the partnership, Tommy Hilfiger, Dee Hilfiger and CEO, Tommy Hilfiger Global and , made public appearances at the trophy race on the 25th. There, a fundraiser was led in support of local farming families who "have fallen upon hard times," the brand said, amounting to a total of €200,000 ($220,386 USD) raised.
Outside of the immediate race area, the Tommy Hilfiger store in central Kitzbühel further celebrated the partnership and the newest Rossignol pieces with a dedicated window.
PVH's biggest revenue generator, Tommy Hilfiger, has seen a spike in demand in Europe, along with fellow PVH brand, Calvin Klein. The boost saw PVH raise its full-year adjusted profit forecast in November 2019, after reporting a total revenue increase of 2.5% to $2.59 billion, above average analysts’ estimate of $2.54 billion, according to IBES data from Refinitiv. The Tommy Hilfiger brand saw its sales increase about 10% to $1.24 billion.
As of November, PVH predicted it would earn between $9.43 and $9.45 per share for full year 2019 on an adjusted basis, compared with its prior range of $9.30 to $9.40.