Tuesday, 28 January 2020

Tommy Hilfiger Sponsorship

Tommy Hilfiger has kicked off its sponsorship as an official fashion partner of the 2020 Hahnenkamm Ski Races in Kitzb├╝hel, Austria with a performance from The Black Eyed Peas at the annual Kitz-Race-Party.

In celebration of the partnership, Tommy Hilfiger, Dee Hilfiger and CEO, Tommy Hilfiger Global and PVH EuropeDaniel Grieder made public appearances at the trophy race on the 25th. There, a fundraiser was led in support of local farming families who "have fallen upon hard times," the brand said, amounting to a total of €200,000 ($220,386 USD) raised. 

Outside of the immediate race area, the Tommy Hilfiger store in central Kitzb├╝hel further celebrated the partnership and the newest Rossignol pieces with a dedicated window.

PVH's biggest revenue generator, Tommy Hilfiger, has seen a spike in demand in Europe, along with fellow PVH brand, Calvin Klein. The boost saw PVH raise its full-year adjusted profit forecast in November 2019, after reporting a total revenue increase of 2.5% to $2.59 billion, above average analysts’ estimate of $2.54 billion, according to IBES data from Refinitiv. The Tommy Hilfiger brand saw its sales increase about 10% to $1.24 billion.

As of November, PVH predicted it would earn between $9.43 and $9.45 per share for full year 2019 on an adjusted basis, compared with its prior range of $9.30 to $9.40.

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