The high-end ready-to-wear brand Helmut Lang has called on American top model Bella Hadid to present its 2020 spring-summer collection. In a series of shots by Ethan James Green, the model appears transformed with straightened hair and bangs.
Helmut Lang has begun the year with a campaign that will likely delight fashion enthusiasts. The brand has gone for broke, calling on the services of one of the most coveted top models of the moment, Bella Hadid, for a shoot with the world-renowned photographer Ethan James Green. With so much firepower behind and in front of the camera, it goes without saying that the label's new 2020 spring-summer collection will be covered all over the planet.
For the campaign, Bella Hadid has radically changed her look. Her hair appears darker than usual and, even more importantly, it has been cut with bangs, which suit her down to the ground. Gigi Hadid's sister strikes a pose in a series of black and white shots to present the key pieces of the new Helmut Lang collection.