The British Fashion Council, MTV, Iceberg and River Island are calling on fashion design students to come up with the catwalk and commercial pieces inspired by music, fashion, and sustainability.
The ‘Music Meets Fashion’ competition will be open to fashion students from the BFC Colleges Council network in the UK and select international design universities from the US, Mexico, and Australia.
A panel of judges will select five finalists to present their MTV-inspired runway pieces at London Fashion Week Men’s in June 2020. All finalists will be awarded £1,000 from MTV to cover the cost of the samples. The ultimate winner will receive a one-year college scholarship from MTV, invaluable work experience at Milan Fashion Week in September with Iceberg and the opportunity to have their line sold later this year with River Island.
Representatives from the BFC, MTV, River Island and Iceberg will choose the competition winner.
Caroline Rush from the British Fashion Council said the competition is “an invaluable chance for fashion students to think carefully of how their future brands will impact the planet and to put sustainability at the heart of their designs”.
Iceberg creative director James Long added: “MTV has been a huge player in popular culture since I can remember with strong visual impact, fashion and music being a major part of my creative process… British Fashion Council has been an incredible support throughout my career and it’s an honor to work with them and to have been asked to be both a judge and mentor.”
The list of BFC Colleges Council network includes Central Saint Martins in London, De Montfort University in Leicester, Edinburgh College of Art, London College of Fashion, Royal College of Art in London and Nottingham Trent University, to name a few.