LVMH-owned French couture house Dior has announced the appointment of Claudia Marcocci as brand general director of Parfums Christian Dior. Formerly SVP of Gucci Beauty at American cosmetics conglomerate Coty, Marcocci succeeds Véronique Courtois, who left the post to become CEO of Guerlain, another LVMH brand, on 1 November 2019.
Marcocci began her career in Procter & Gamble's prestige division in Italy in 2003, serving as the director of the Valentino, Lacoste and Hugo Boss brands. In 2007 she was named global e-commerce and digital brand manager for the entire Procter & Gamble prestige division, before being promoted to the role of senior brand manager of Dolce & Gabbana. In 2015 she became associate director of Gucci Beauty global design.
Following the acquisition of 41 of Procter & Gamble's beauty brands by the Coty group in 2016, Marcocci was appointed global vice president of global Gucci Beauty, before being promoted to senior vice president a year later.