This spring will see Dolce & Gabbana join the line-up at Baselworld, the prestigious watch and jewellery show taking place on 30 April to 5 May in Basel, Switzerland. The move signals a deeper dive into the world of fine jewellery and high-end watchmaking.
“Baselworld will be an accelerator for our business. Michel Loris-Melikoff and his team were able to listen to our needs by proposing an innovative concept that corresponds to our ambitious development strategy. We are very pleased to join the world's largest trade show and the largest, broad and unique global community platform, and we will be exploiting every opportunity to take advantage of it,” said Alfonso Dolce, CEO of Dolce & Gabbana.
This is not the first time the group has had a presence at the event, however in the past Dolce & Gabbana was represented by a licensed partner, which showcased watch and jewellery collections for a young audience.
This time around, rather than showcasing smaller collections, the group is going full steam ahead with its latest and most advanced jewellery and watch creations, including pieces from the Alta Gioielleria and Alta Orologeria Collections.
The timepieces feature hand-made ornaments, fine engravings and chisels, and original inlays, and are entirely assembled by hand by Genevan watchmakers.
Inspiration is drawn from innovation, as well as the brand’s Mediterranean heritage and the engineering accuracy of Swiss mechanisms.
“We tiptoed into the watch and jewellery industry knowing it wouldn't be easy,” said Domenico Dolce. “The work of researching was long and hard, but it was worth it. It is a very fascinating world in which we have brought our values: the love for craftsmanship, the art of handmade, the attention to detail and the scrupulous choice of materials.”
Stefano Gabbana added: “This world represents an exciting challenge. Every goal we've achieved has taught us that there's always more to learn, that nothing is impossible when it's passion that drives everything. Today, we are happy to take part in this important international event.”
The group’s signing is a big win for the trade fair, which lost one of its biggest exhibitors in 2018, the Swatch Group. The show’s focus is now increasingly on independent watchmakers and smaller brands.