Size-inclusive retailer Eloquii is teaming up with plus size bridal retailer Ella & Oak for a series of in-store bridal 'pop-ins'. The 'pop-in' roadshow will kick-off in Atlanta on Friday, February 28, and will hit three other Eloquii locations across the east coast, ahead of the bridal season.
The 'pop-ins' will offer a one-stop-shop for wedding attire by combining Ella & Oak’s designer bridal gowns with Eloquii’s engagement party, bridal shower, bachelorette and accessory styles.
“Eloquii is all about catering to what our customer needs and we love working with other brands and developing exciting partnerships that provide options for our customers,” said Mariah Chase, CEO of Eloquii. “There is a natural synergy between our two brands, and we’re excited to bring Ella & Oak’s bridalwear to the Eloquii community.” “We admire Eloquii’s commitment to the plus size woman by creating clothes that empower and allow her to express herself. This is what we are doing across bridal, and a partnership seemed like the perfect marriage of brands,” added Ella & Oak Co-owner, Christine Callahan.
Brides can take advantage of the event by booking a 45-minute, VIP try-on appointment with a dedicated stylist from Ella & Oak.
During the pop-in roadshow, Ella & Oak will also be looking for its next bridal model. The winner will represent Ella & Oak in its newest collection of gowns, get to participate in a professional photoshoot, walk in the brand's fall fashion show, and name a future gown of her choice.
Following the Atlanta launch, the 'pop-ins' will travel to Pentagon City, DC on March 27, followed by stops in SoHo, New York on April 9 and at King of Prussia, in the Greater Philadelphia Area on May 8.
Founded in 2011, as part of The Limited, Eloquii relaunched online in 2014 as an independent direct-to-consumer brand. It was acquired by Walmart in 2018.