Thursday, 20 February 2020

Feminine care brand Rael expands into skincare




Feminine care brand Rael is expanding into skincare with the launch of the 'Rael Beauty Skin Care Collection'. The line of vegan skin care products is formulated to balance the skin and its needs as they change throughout the month, and is made with naturally derived and clean ingredients.

The collection includes a cleansing water, cleanser, toner, moisturizer, spot corrector, mist, as well as a serum and hyaluronic acid concentrate. 

“This skincare collection is a natural progression in our mission to offer women holistic, innovative, natural and effective solutions for their monthly cycle,” said Yanghee Paik, CEO, and co-founder of Rael, in a news statement.

“In order to create a daily skincare routine that is both simple and effective, my two co-founders and I looked to our Korean roots, leveraging the latest K-beauty technology, and combining it with clean, vegan ingredients.”

Additional products currently available in the Real Beauty line include its Bamboo Fiber Facial Sheet Masks -- specially formulated for each of the four weeks of a woman’s menstrual cycle -- and its Miracle Patch Invisible Spot Dots and Microneedle Technology Acne Healing Patches, all of which launched late last year.

“We initially launched the facial masks and patches as simple ‘period skin’ solutions for women,” added Paik.

“Once we saw how high the demand was for these kinds of solutions, however, we realized that we needed to create a full skincare line that is more proactive than reactive – balancing the skin’s fluctuating needs all month long.”

Besides the launch of new product categories, Rael also has global expansion plans, namely to make the Rael Beauty collection available in South Korea. 

Unilever Group’s venture capital and private equity arm, Unilever Ventures, invested in Rael in 2019, with the goal of helping the company with its expansion.

The investment came on the heels of the brand’s Series A funding round in late 2018, where Rael raised $17.5 million, the largest Series A raise for any feminine care brand.

No comments:

Post a comment