Tuesday, 11 February 2020

Gucci unveils Gucci Osteria da Massimo Bottura in Beverly Hills

Gucci's first love is fashion, but its second -- in classic Italian fashion -- is food, a passion that has taken root in the U.S. with the Gucci Osteria da Massimo Bottura Beverly Hills.

Set to open to the public on February 17, the new Osteria is located on the roof of Gucci's Los Angeles store and is led by Michelin-star Chef Massimo Bottura, the chef patron of Osteria Francescana. A childhood friend of Gucci's CEO, Marco Bizzarri, Bottura and Gucci first collaborated in 2018 with the Gucci Osteria at the Gucci Garden in Florence, and the new Beverly Hills restaurant marks a first for both partners in the U.S. 

A cozy space accommodating around 50 guests for lunch and dinner services, the Los Angeles location plays into Gucci's Italian heritage and creative director, Alessandro Michele's fascination with Hollywood -- an infatuation that has been demonstrated in capsule collections with Chateau Marmont and Paramount Studios and the relaunch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, among other projects. 

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