Tuesday, 18 February 2020

Is Chloé looking for a successor to Natacha Ramsay-Levi?




Chloé preparing for life after Natacha Ramsay-Levi? According to some sources, the new CEO of the French label owned by the Richemont group is looking for a successor to Chloé’s current creative director for ready-to-wear, leather goods and accessories.


Contacted by FashionNetwork.com, a spokesperson for Chloé dismissed the rumors: “We would like to formally deny these allegations.” Since Ramsay-Levi took charge of style at Chloé, she has boosted the accessories range by introducing jewelry and shoes, but the arrival of a new CEO, Riccardo Bellini, formerly with Maison Margiela, at the end of 2019, may explain the rumors circulating in the industry about a possible change at Chloé. 


Ramsay-Levi is regarded as “too discreet,” according to sources within Chloé. She graduated from the Studio Berçot fashion institute, and was the right-hand woman of Nicolas Ghesquière for 15 years at Balenciaga, then at Louis Vuitton. She joined Chloé in April 2017 to replace Clare Waight Keller, now the creative director of Givenchy. From the outset, Ramsay-Levi claimed the approach that guided her was “not to revolutionise Chloé, but to make [it] evolve,” and to “breathe into it an aesthetic that is at the same time sophisticated and casual, striking a balance between a soft and a strong feminine style.”

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