Monday, 17 February 2020

Italian distributor Blubox thrives with RefrigiWear, A.G. Spalding & Bros. leather goods licences

Bologna-based distributor Blubox was founded in 2012 to exploit the leather goods license for A.G. Spalding & Bros., a long-established label that was created about 15 years ahead of US sportswear and equipment brand Spalding. 

In November 2019, Blubox also inked a licence deal for the production and distribution of RefrigiWear leather goods. In both cases, Blubox holds a Europe-wide license and is also looking after product design. The license agreement with A.G. Spalding covers men's and women’s handbags, small leather goods, aluminum stationery products, belts, watches, diaries, and luggage. It was renewed two years ago for 10 years and will end in 2028, while the RefrigiWear license agreement has a five-year term. The RefrigiWear line by Blubox features about 40 items, a number that is set to increase in the near future, while the A.G. Spalding line includes some 250 items. 
“Our goal is to distribute RefrigiWear via 220 clients in Europe within the next two years,” said Luca Lin, the owner of Blubox, in an interview with The backpacks, messenger bags, bum bags and other products designed by Blubox for RefrigiWear have a mid-market positioning, while the A.G. Spalding line is more upmarket. “We plan to cover different market segments, to avoid direct competition between the two brands,” said Lin.

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