Tuesday, 11 February 2020

Longchamp goes back to the 70s with NY Fashion Week show

French label Longchamp first showed in New York in September 2018 to celebrate its 70th anniversary and has now become a NY Fashion Week regular, with the ability to rejuvenate itself season after season, without being hemmed in by its key element, leather.

“Here, I feel freer than at home in Paris,” said Longchamp’s Creative Director Sophie Delafontaine after the show. “So [I take] a few more risks. [When you’re] abroad, you go farther, you explore more, and I also love the idea of showing that Longchamp is a very international label,” she added.

This season, Delafontaine gave New York a glimpse of the Parisian women of the 1970s, embodied by actresses like Catherine Deneuve and Romy Schneider. Models clad in maxi skirts - a change after last season’s uber-short silhouettes - high-heeled boots, turtleneck sweaters, and puff sleeves, strutted down the catwalk under the watchful eye of top model Kendall Jenner, Longchamp’s brand ambassador.

Accessories are Longchamp’s core business, and Delafontaine went for patent leather shoes, inspired by the shiny brilliance of the bodywork used by US artist John Chamberlain for his crushed-car sculptures.

Delafontaine also reinterpreted the Pliage handbag, one of Longchamp’s signature models, into several different sizes.

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