American sports and footwear giant Nike, Inc. has announced a series of changes in its senior leadership, appointing Heidi O’Neill as president for consumer and marketplace, Andy Campion as COO, and Matthew Friend as CFO.Currently president of Nike Direct, in her new role O’Neill will succeed Elliott Hill, who is retiring from the company.
As president for consumer and marketplace, she will lead the company’s global sales and Nike Direct organizations, as well as its four geographic operating regions, which include North America, the Middle East and Africa (EMEA), Greater China, and Asia Pacific and Latin America (APLA)
A graduate of the University of Colorado Boulder, O’Neill came to Nike in 1998 as director of marketing and has since held a range of different senior leadership roles at the company, including VP and GM of Nike stores, VP and GM of Nike global women’s and training businesses, and VP of U.S. apparel.
Prior to joining Nike, the executive worked as director of marketing at Levi Strauss & Co., having begun her career at advertising agency Foote, Cone & Belding as VP and management supervisor.
Campion, who currently serves as EVP and CFO at Nike, will be succeeding Eric Sprunk in his new role as COO.