Following New York, London and Milan, the fashion world has turned its attention to Paris for the French capital's Fall/Winter 2020 fashion week, which kicks off on Monday. And Virgil Abloh's Off-White brand has decided to celebrate the event with a pop-up dedicated to its jewellery and eyewear lines which, according to the label's Instagram account, runs 24 February to 3 March.
Fans of the brand, which is owned by New Guards Group – itself recently acquired by Farfetch – will be able to discover Off-White's men's and women's jewellery collections for Spring 2020, as well as its unisex eyewear collections, at the pop-up which will stay open through Paris Fashion Week. Spread over three floors, the store has taken up residence at 299 Rue Saint-Honoré in Paris' first arrondissement, a stone's throw away from the Jardin des Tuileries.
In terms of jewellery, the pop-up focuses on the brand's Mini Arrow earrings, available in a range of finishes, but also offers a selection of necklaces, rings and pendants. For men there are industrial-inspired bracelets, as well as necklaces. As for eyewear, visitors will be able to choose from a unisex offering including oversize styles and aviators.
No stranger to hosting pop-ups at key moments in the fashion season, Off-White has also been at Galeries Lafayette Champs-Elysées since the beginning of February, having set itself up in one of the department store's pop-up boxes. Here the label will continue to present a large cross section of its brand universe, including men's and women's ready-to-wear and accessories, such as footwear and bags, until mid-March.
Off-White, which does not operate a permanent store in the French capital, will present its Fall/Winter 2020 collection during Paris Fashion Week on 27 February.