Sunday, 9 February 2020

Queer Eye's Karamo Brown, Honest Company alum launch personal care brand for bald men

Queer Eye's Karamo Brown and two Honest Company alumni have co-founded Mantl, a premium personal care brand for bald and balding men. 

Launched last week, the brand offers a range of grooming products catered to the bald and balding man's face and scalp, including a cleanser, age defense moisturizer, daily SPF and 'no-shine' sheets. 

To jump-start its growth, the brand raised a pre-seed round of $1 million led by Airwing Ventures, in addition to receiving funding from Revolution's Rise of the Rest Seed Fund and numerous angel investments, including Brian Lee, co-founder of The Honest Company.

Mantl is overseen by Brown, as well as Peter Ricci, the former vice president, head of retail sales at The Honest Company, and Irene Kong, who previously served as The Honest Company's senior manager, product and packaging development before transitioning to the role of director, program and portfolio management. Ricci now serves as Mantl CEO, while Kong serves as Mantl chief product officer. 

According to the brand, the creation of Mantl was inspired by each founder's personal connection with a person struggling with baldness; which, in the case of Brown and Ricci, was their own struggle. Mantl said it aims to create a new category in men's personal care by "[empowering] men who embrace their baldness." 

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