Sunday, 9 February 2020

Reebok celebrates women in film with Ava DuVernay's Array

Reebok has partnered with Array, the media company and art collective founded by filmmaker Ava DuVernay, to celebrate women in film on the weekend of the 92nd Academy Awards. 

Held at Array's 'Creative Campus' in Los Angeles, the 'It's A Man's World: A Celebration of Women in Film' event featured free screenings of four of this year's most impactful films directed by women, followed by a panel discussion hosted by Dani Kwateng-Clark, culture and entertainment director at Teen Vogue, "on parity, persistence, and passion," Reebok said. 

Held on February 8, the night of film took place a day before the Oscars, where no women were nominated by the Academy for the Best Director category. 

An extension of Reebok's 'It's A Man's World' campaign, the event was created with Array as both those in and outside of the film industry continue to question the lack of female representation in Hollywood, the brand said. 

Featured films included 'Honey Boy,' directed by Alma Har’el; 'Queen & Slim,' directed by Melina Matsoukas; 'Late Night,' directed by Nisha Ganatra; and 'The Farewell,' directed by Lulu Wang. 

The subsequent talk with Kwateng-Clark covered "important questions related to women’s pathways to recognition, what cultural and structural changes are needed, the social consequences of persistent gender inequity and how women will break through these barriers to create a more level playing field in Hollywood and beyond," Reebok said. 

"Reebok has a longstanding history of empowering women and supporting those who empower others," said Karen Reuther, Vice President of creative direction & future. “As we continue our commitment in creating innovative products for women, by women, we are proud to stand next to Array as we take a stance for women everywhere during an important time in the film industry.” 

Launched in August 2019, Reebok's 'It's A Man's World' campaign celebrates women who are excelling in traditionally male-dominated industries by collaborating with 'female trailblazers' for new versions of Reebok footwear styles.

Throughout the campaign, these Reebok partners have included consultant, designer and sneaker expert Jazerai; record producer WondaGurl; visual artist, illustrator and animator Distortedd; and writer, curator and activist Kimberly Drew, also known as Museummammy.

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