A new collaboration between millennial shopping app Depop and British designer Richard Quinn will bring his head-to-toe botanical prints and over-the-top style to the masses.
The designer, whose second runway show went down in history as it was attended by the Queen, has a large number of luxury stockists, including Net-A-Porter, Bergdorf Goodman and Matchesfashion.
His latest partner operates in a completely different market, away from the well-heeled, luxe-seeking shoppers of Net-A-Porter. Depop consumers are younger, more money-conscious and sustainability-minded.
“Depop is such an exciting platform to be collaborating with,” said the London-based designer.
“We share the passion to encourage sustainability, empower talent and provide creatives a platform to shape the future of fashion. I’m so excited for the Richard Quinn brand to reach a new demographic and tap into Gen Z via a tech platform which one in three 15-24 years olds in the UK are registered to.”
With prices starting from £45 and rising to £285, the Richard Quinn / Depop is an affordable range made up of ready-to-wear pieces and lifestyle accessories. Jumpers, slip dresses and hoodies are made using end-of-roll fabrics from his previous runway collections, while tights, pocket umbrellas, and reusable water bottles feature his signature floral prints.
Depop said all items are produced ethically and sustainably; printed, sourced and made in London.
“Depop is committed to empowering young creative talent and through our support of the British Fashion Council and NEWGEN, we’re thrilled to work with such an acclaimed designer such as Richard Quinn,” said Peter Semple, its chief marketing officer.
“Richard is an incredible role model for our community, turning his creativity and craft into a successful business and raising the bar for British design as a whole. His work speaks for itself and his collection for Depop is no exception.”
The collection has launched on the Depop app via the designer’s dedicated ‘shop’.