Monday, 10 February 2020

Tailored Brands names Carolyn Pollock as chief marketing officer

Tailored Brands, the parent company of Men's Wearhouse and Jos. A. Bank, has named Carolyn Pollock as its new chief marketing officer.

In the role, she will oversee marketing for all of the company’s retail brands, and will report to Carrie Ask, the company's chief customer officer.

Pollock brings 20 years of experience in marketing, management and brand building to the company, and previously worked as a consultant for Tailored Brands family in mid-2018, during which time she defined the brand strategies for The Men’s Wearhouse and Jos. A. Bank and later managed marketing for Jos. A. Bank.

In addition, Pollock brings over ten years of experience in consulting and interim marketing leadership roles at companies like eBay, Dolby, and Facebook, as well as startups like Thumbtack, Dashlane, and One Kings Lane. Prior to joining Tailored Brands, she served as a managing partner for RevelOne, a boutique marketing, and recruiting firm.

“[Pollock] has been instrumental in shaping Jos. A. Bank’s marketing strategy from both a creative and channel perspective," Ask said. "Under [her] leadership, the brand has seen growth in new customer acquisition, including the important younger generations, and significant increases in e-commerce and store traffic. We are thrilled to have [Pollock] drive the marketing strategy across all of our retail brands.”

Pollock's appointment comes as Tailored Brands enters a new partnership with Starcom, a media agency that the new CMO said is set to boost Tailored Brands' marketing efforts. 

“Starcom is one of the leading media agencies in the country and brings a data-driven approach that will evolve our media mix, which is critical as we look to reach a younger and increasingly digital-first customer," Pollock said. 

With new marketing strategies on the way, Tailored Brands is working with a newly altered portfolio, after the company announced in January that it agreed to sell the Joseph Abboud trademarks to brand management company WHP Global for $115 million. 

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