Monday, 24 February 2020

Vineyard Vines teams up with Palm Beach Lately for summer collaboration




Vineyard Vines, the lifestyle brand founded on Martha’s Vineyard in 1998, has joined forces with Beth Aschenbach and Danielle Norcross, the sisters behind Palm Beach Lately, for a limited-edition women’s apparel and accessories collection for the summer.

The first womenswear-focused influencer collaboration undertaken by Vineyard Vines, the collection takes its inspiration from Palm Beach, Florida, combining a fresh color palette dominated by soft pinks and white with rugby stripes and luxe fabrics such as cashmere.

Stand-out pieces include the Stripe Maxi Dress ($188.00), the Smocked Lately Eyelet Maxi Dress ($228.00), the Striped Wrap Jumpsuit ($198.00) and the Striped Tie Front One-Piece ($118.00), which also has a coordinating cover-up.


Prices for pieces in the collection range from $40.00 to 250.00.

To celebrate the release of the collaboration, Vineyard Vines is offering a range of free beach-related gifts to shoppers who spend certain amounts on the collection, starting at $300.00. Gifts include towels, totes, umbrellas and beach chairs.

“The collection, inspired by our love of classic blush pink and white stripes, has been a dream, as we've been fans of vineyard vines for many years,” commented Aschenbach in a release. “We had so much fun creating pieces that are our own signature style and loved coordinating everyone from grandmas to babies.”

Palm Beach Lately started life as a blog inspired by Aschenbach and Norcross’ love of the Florida resort town and has since evolved into a full-blown lifestyle brand offering everything from fashion to home d├ęcor.

Founded by brothers Shep and Ian Murray, Vineyard Vines is famous for its smiling pink whale logo and boasts a distribution network that includes more than 600 specialty and department stores around the globe.

The Vineyard Vines x Palm Beach Lately collection is available to purchase now in selected Vineyard Vines stores, as well as on the brand’s e-commerce website and at exclusive wholesale partners.

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