Vineyard Vines, the lifestyle brand founded on Martha’s Vineyard in 1998, has joined forces with Beth Aschenbach and Danielle Norcross, the sisters behind Palm Beach Lately, for a limited-edition women’s apparel and accessories collection for the summer.
The first womenswear-focused influencer collaboration undertaken by Vineyard Vines, the collection takes its inspiration from Palm Beach, Florida, combining a fresh color palette dominated by soft pinks and white with rugby stripes and luxe fabrics such as cashmere.
Stand-out pieces include the Stripe Maxi Dress ($188.00), the Smocked Lately Eyelet Maxi Dress ($228.00), the Striped Wrap Jumpsuit ($198.00) and the Striped Tie Front One-Piece ($118.00), which also has a coordinating cover-up.
Prices for pieces in the collection range from $40.00 to 250.00.
To celebrate the release of the collaboration, Vineyard Vines is offering a range of free beach-related gifts to shoppers who spend certain amounts on the collection, starting at $300.00. Gifts include towels, totes, umbrellas and beach chairs.
“The collection, inspired by our love of classic blush pink and white stripes, has been a dream, as we've been fans of vineyard vines for many years,” commented Aschenbach in a release. “We had so much fun creating pieces that are our own signature style and loved coordinating everyone from grandmas to babies.”
Palm Beach Lately started life as a blog inspired by Aschenbach and Norcross’ love of the Florida resort town and has since evolved into a full-blown lifestyle brand offering everything from fashion to home décor.
Founded by brothers Shep and Ian Murray, Vineyard Vines is famous for its smiling pink whale logo and boasts a distribution network that includes more than 600 specialty and department stores around the globe.
The Vineyard Vines x Palm Beach Lately collection is available to purchase now in selected Vineyard Vines stores, as well as on the brand’s e-commerce website and at exclusive wholesale partners.