Thursday, 5 March 2020

Diane von Furstenberg launches #InCharge initiative with Amazon

Designer Diane von Furstenberg is no stranger to uplifting women through her work, from the annual DVF Awards, which honor and provide grants to outstanding women, to her recent collaboration with the Girl Scouts of the USA. Now, in honor of Women's History Month, the designer has taken these efforts one step further by unveiling a new initiative to empower women in partnership with Amazon. 

First reported by Forbes, the partnership, entitled #InCharge, is the first of its kind for Amazon, which has never before participated in a partnership to promote women-owned businesses. 

As part of the deal, Amazon has launched a dedicated #InCharge page where shoppers can shop products made by women-owned businesses and browse items from an exclusive capsule collection. In addition, the page will feature stories about inspiring female business owners, and offer a reading list of books curated by von Furstenberg, which will stay up throughout the month of March.

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