LOréal USA has launched several new initiatives to support Americans during the Covid-19 pandemic.
In a statement, the company said it will donate $250,000 to Feeding America, a nonprofit dedicated to hunger relief, to support the organization's Covid-19 Response Fund. The donation comes as an extension of the company's giving campaign in which the American arm of the beauty company will match additional employee donations dollar-for-dollar up to $25,000.
Like LVMH and Coty, L'Oréal has also made the choice to support healthcare workers fighting the Covid-19 outbreak by beginning the production of alcohol-based hand sanitizer at its North American manufacturing facilities, starting this week. The sanitizer will then be distributed to medical staff, as well as the company's U.S. employees and partners, free of charge.
In addition, L'Oréal USA will donate protective masks from its operations facilities in North Little Rock, Arkansas, and Franklin, New Jersey, to local hospital systems in each surrounding community.
The company will further donate a supply of personal care products valued at more than $1 million, including cleansers and moisturizers, to the Covid-19 relief efforts of Feed the Children, a nonprofit focused on alleviating childhood hunger
To help its small-scale partners, L'Oréal USA said it will freeze the payments of very small and small-sized enterprises in its distribution network, including hair salons, until their businesses resume. The company will also shorten its payment times for small suppliers who have been hit by the virus's economic impact.
"I know I speak for all of my colleagues when I say that we at L'Oréal USA feel a deep responsibility to do our part to help address this crisis in the many communities in which we live and work," said Stéphane Rinderknech, president and CEO of L'Oréal USA, and executive vice president, North America.
"We stand in solidarity with the brave people who are tirelessly and selflessly working to end this pandemic, and it is our hope that, through these actions, we are able to provide some relief during this challenging time."
These new commitments come after the launch of L'Oréal's Europe-wide Coronavirus Solidarity Program last week.