Tuesday, 10 March 2020

MyTheresa and Versace collaborate for pastel-powered capsule collection




Capri Holdings-owned Italian fashion house Versace has partnered with luxury online retailer MyTheresa for an exclusive capsule collection, putting a new spin on iconic Versace classics. 


Set to launch globally on March 11, the 16-piece capsule includes a tailored suit, dresses, and mini skirts, a turtleneck, bodysuits, leggings, and bralettes, as well as accessories like a light pink beret and crystal-encrusted Virtus earrings.

The collection's apparel reinterprets Versace's signature bold silhouettes with baroque prints in pastel shades of pink, yellow and blue, a representative said, topped off with gold details including Versace's famed oversized safety pins, the Medusa head, and the Barocco V logo. 



Available exclusively on MyTheresa, prices for the MyTheresa x Versace collection range from 110€ ($125 USD) to 1,980€. 

“I wanted to create something for MyTheresa that was at the same time iconic Versace and looked new, fresh, cool," said Donatella Versace, chief creative officer and famed face of the brand.

"The codes of Versace are all present: the unmistakable silhouettes, the all over print and the new Barocco V are featured throughout the collection along with safety pin details to nod our rock’n’roll soul.” 

The collection launch will be supported by a dedicated editorial campaign directed by MyTheresa global creative director, Julian Paul, shot by photographer, Nick van Tiem at Miami South Beach, and featuring model, Anita Pozzo.

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