The Paris Fashion Week is having to deal with the anxiety sparked by the Covid 19 epidemic. On Thursday 27 February, LVMH canceled a cocktail party organized for the LVMH Prize emerging designer competition, causing a momentary ripple of concern to spread within the French luxury world.
A few days before, catwalk shows by Chinese labels had been canceled, and Boss announced at the start of the week that it would refrain from presenting its new collection, having recently shown in Milan. However, all the other shows and events, both on and off the official calendar, were still scheduled to go ahead as the fashion week got underway.
LVMH’s announcement about its gala evening on Thursday caused a sharp intake of breath and was followed by the cancellations of the Net-a-Porter-Re/done event at the UK embassy on Friday, and of presentations scheduled by Byredo on Friday, Rosie Assouline on Sunday and Sandro at the start of next week.
Designer Geoffrey B. Small also announced the postponement of the event he was due to stage with concept store L'Eclaireur on Friday. The label is based in the Italian region of Veneto, a Covid 19 outbreak hotspot, and said it took this decision out of caution and a sense of responsibility. Nevertheless, these announcements didn't trigger a snowball effect.
Although the LVMH Prize cocktail party was canceled, this was not the case for the meetings between the competition's 20 shortlisted designers, from all around the world, and the jury members, among them Jonathan Anderson, creative director of Loewe, Delphine Arnault, the prize’s mastermind, and top model Gigi Hadid, who all attended.