Tuesday, 24 March 2020

Proenza Schouler teams up with Gwyneth Paltrow to drop athleisure collection

While the majority of fashion labels have postponed the launch of their new collections, Gwyneth Paltrow and Proenza Schouler have unveiled their joint efforts for Goop, the wellness website created by the Hollywood star in 2008. The collaboration consists of a line of women's activewear sold exclusively on the Goop site.

Sports apparel, athleisure wear, and loungewear are booming markets, and Goop, via its athletic apparel line G. Sport, has teamed up with US luxury label Proenza Schouler to drop an athleisure capsule collection.

The collection is a sport/wellness cross-over and is perfectly timed to appeal to women keen to keep fit at home, via the plethora of free exercise sessions offered online by brands and fitness specialists as people search for new ways to get active in these times of isolation. 

Jack McCollough and Lazaro Hernandez, Proenza Schouler's designer duo, have created a small selection of items combining contemporary cuts and style with muted colors, except for a red cropped t-shirt. The collection is made in the USA and Italy and features several long and short-sleeved t-shirts, a sports bra, a top, and a jumpsuit.

The G. Sport x Proenza Schouler limited-edition capsule collection is available on goop.com, priced between €140 and €960.

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