Tuesday, 17 March 2020

Valmont Barcelona Bridal Fashion Week postponed due to coronavirus

Valmont Barcelona Bridal Fashion Week, the Barcelona-based showcase dedicated to bridal fashion, has officially been postponed. The decision has been taken in light of the coronavirus outbreak, which has forced many other events in the fashion calendar to be postponed or canceled. Originally scheduled for 20-26 April, Valmont Barcelona Bridal Fashion Week will take place on 8-14 June at Recinto Montjuïc.

“Given the current situation and after the latest measures imposed by the authorities, Fira de Barcelona has replanned the calendar of the upcoming events in its venues to maintain most of the initially scheduled activity and try to hold the shows in the best possible conditions in an environment that is expected to be more favorable,” said organizers at Fira de Barcelona in a statement on Monday.

Jesús Díez Betriu, new tradeshow president and owner of the bridal firm Jesús Peiró, added: “We are taking this decision in order to celebrate our 30th edition in more suitable dates to ensure its success, not only because of the quality of the collections and the presence of the big national and international firms but also because the whole bridal industry has shown all the support to what they consider their tradeshow of reference.”

VBBFW director Estermaria Laruccia, commented: “I wanted to express my gratitude to all the industry representatives that, faced with this unexpected situation, have always shown their collaboration, support, and trust. We keep on working to make Valmont Barcelona Bridal Fashion Week once again the main business and trend hub for the bridal industry.”

Organized by Fira de Barcelona, the showcase will celebrate its 30th anniversary with 35 runway shows and 450 bridal exhibitors from 34 countries at the next edition.

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