Alexander McQueen will be launching weekly creative projects on social media to inspire creativity in people during the coronavirus lockdown.
The luxury fashion house said the #McQueenCreators initiative aims to bring people together into a creative community, as millions of people across the world remain in isolation to fight the global outbreak.
The series of projects will involve sketching briefs, 3-D creation and digital tutorials, shared by the brand on its social media channels to encourage followers to “initiate a creative conversation”.
This week, the campaign is starting with a series of images of the brand’s Autumn/Winter 2019 Rose dress, displayed at the Roses installation in the brand’s open studio on New Bond Street, London.
Artists and fans of the brand are being asked to sketch, colour or paint their favourite image and share their creation on Instagram. Inspiring submissions will be featured by Alexander McQueen on Instagram or Twitter from 6 April.
Future projects will include embroidery tutorials and collaborations with the McQueen team, universities and students.