Friday, 17 April 2020

Beauty booms but fashion lags in crisis, availability beats quality - report

Consumer purchasing behavior is shifting as priorities change, money gets tight, and product shortages and store closures have an impact. Sports and beauty are benefiting but clothing is lagging behind.

That’s all according to new figures covering EMEA, North America and the Asia Pacific from digital marketing business Bazaarvoice and social shopping/reviews platform Influenster. 

Bazaarvoice said it has seen particular product categories coming to the fore around the world during the social distancing and lockdown periods, based on analysis of its network of 6,200+ brands and retailers.

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