Luxury menswear brand Dunhill is focusing on its community during the lockdown with the launch of an Instagram Live series. Hosted by the brand’s creative director, ‘Dunhill Community: Live’ will see creative director Mark Weston engage with music artists, actors, and creatives in a series of weekly conversations launching on Instagram Live every Friday at 4pm GMT.
The first episode launched Friday 17 April with British-Ghanaian rapper and mixed-media artist Kojey Radical.
“I am excited that these live discussions will enable us to connect with our audience; taking questions, supporting and showcasing those collaborators I am proud to call our community in a new, organic and maybe some surprising ways,” Weston explained.
“I hope to unearth some lesser-known facts about us and our collaborators, but most importantly to add some value and positivity to your every day.”
The brand counts Kayne West, James Corden, and Orlando Bloom among its fans, and has previously collaborated with London-based poet James Massiah and composer Moses Boyd for its Community content.
The Instagram series will showcase collaborators from a range of artistic fields, including film, TV, art, music and more. The show is designed to inspire, educate and entertain followers, offering an insight into the current projects, motivations and interests of each guest.
Dunhill said the project will support the charity CALM (Campaign Against Living Miserably), which exists to prevent male suicide in the UK.