The National Basketball Association and Women’s National Basketball Association have partnered with licensed sports retailer Fanatics to produce face masks to help slow the spread of COVID-19.
Both basketball leagues and Fanatics, which operates e-commerce for both the NBA and WNBA, will produce cloth masks featuring NBA and WNBA league logos, as well as designs for all 30 NBA and 12 WNBA teams.
In order to provide further community support during the pandemic, the NBA and WNBA said that all league proceeds from the new mask sales will go to Feeding America in the U.S. and Second Harvest in Canada, both charities dedicated to providing hunger relief. Select NBA and WNBA teams across the league will also contribute to the relief efforts by donating 100% of proceeds from team e-commerce sites to Feeding America and Second Harvest.
“As a global community, we can all play a role in reducing the impact of the coronavirus pandemic by following the CDC’s recommendation to cover our nose and mouth while in public,” said Kathy Behrens, NBA president, social responsibility and player programs.
“Through this new product offering, NBA and WNBA fans can adhere to these guidelines while joining in the league’s efforts to aid those who have been directly affected by COVID-19.”
"The COVID-19 pandemic has upended food bank operations causing shifts in distribution models and volunteer opportunities,” added Katie Fitzgerald, executive vice president, and chief operating officer at Feeding America.
“We are grateful to the NBA, WNBA, and Fanatics for this partnership that will support food banks with funds but also with much-needed face coverings to keep their staff, volunteers and neighbors in need safe.”
Manufactured by FOCO and Industry Rag, the masks will be available in adult and youth sizes on nbastore.com and wnbastore.com. Prices range from $24.99 for FOCO designs available in packs of three and $14.99 for individually packaged masks from Industry Rag.