Wednesday, 8 April 2020

Patou launches #PatouGether to raise funds for WHO

Donald Trump may be mulling over cutting funds to the World Health Organization, but the house of Patou has launched a fashion project, for which 100% of the revenues are destined to WHO.

Tagged as #PatouGether, Patou began selling Patou sweatshirts and a Patou tee-shirt on this Wednesday morning.

“Patou will donate 100% of the proceeds to the World Health Organization’s COVID-19 Solidarity Response Fund to help fight the COVID-19 pandemic across the world,” the house said in a release.

Available in black and white, the 100% cotton crewneck sweatshirts are priced at €250 euros and delivered in a GOTS-certified organic cotton envelope. The cotton T-shirts cost $130, and like the sweatshirts are available on the house’s website.

Customers are encouraged to join a #PatouTeam at home, and take a photo of themselves in the sweatshirt or "Tee" and then share it on social media.

Founded in 1914 by Jean Patou, who dressed Louise Brooks, Jos├ęphine Baker, and Mistinguett, the house employed several legendary designers – including Karl Lagerfeld and Jean-Paul Gaultier - after the death of its founder in 1936. In 2018, LVMH re-launched the fashion house; installed Guillaume Henry as artistic director and opened a new headquarters a stone’s throw from Notre-Dame.

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