Australian contemporary retailer Surfstitch has linked up with UK-based app commerce platform Poq to launch its first customer app.
The growing e-tail business’s app is available in both iOS and Android and Poq said it allows Surfstitch to “engage with its customers on a highly individualized basis, increasing customer lifetime value and driving sales”.
Surfstitch added that its customer habits have changed, showing a preference for mobile shopping over desktop, reflecting trends across the retail sector.
The apps will launch first in Australia, where the greatest number of its consumers are already shopping on mobile, giving it an opportunity to maintain and add to those customers via the app debut.
Surfstitch MD Justin Hillberg said: “We want to reward our customers for their loyalty by providing them with the best possible experience available. Whether this is through enhanced product discoverability, app-exclusive drops, or more impactful ways of surprising and delighting them.
“Apps allow us to do all of this while driving profitable revenue growth. Despite the Covid-19 outbreak, we thought it was essential to continue to prioritize our plans to engage shoppers through this additional channel. This pandemic has been a catalyst for mobile shopping, making an app all the more important for us.”
And its General Manager of Brand & Ecommerce, Dane Patterson, added that “in light of recent challenges both locally and globally, we decided now is the time, more than ever to reinforce the relationship with our customers and give them something to feel good about. With the richer experience and improved ease and convenience apps offer, if we put a smile on our customers’ faces, we’ve achieved what we set out to do.”
Poq has a big presence in retail apps with the firm currently powering the apps for names such as Cotton On Group, Studio, and Missguided.