In these lockdown times, several luxury labels have introduced a variety of initiatives to stay in touch with their aficionados on social media, by proposing all sorts of online activities. Some labels, Valentino for example, have also thought about engaging with their employees, the vast majority of whom are also stuck at home.
The Italian luxury label, owned by the Qatari royal family’s Mayhoola for Investments fund, has designed a specific online program, at once cultural and fun, for its 4,500 employees worldwide, a part of whom have been furloughed due to the crisis sparked by the COVID-19 pandemic.
On the menu, a set of weekly live broadcasts and webinars in a variety of fields, including Vinyasa and Yin Yoga classes taught by Louise Von Celsing, amusing cookery lessons by Milanese creative cake design lab Mami Louise, and the chance to share the playlists tailor-made for Valentino by renowned fashion world sound designer Michel Gaubert.
Valentino is hoping these initiatives will make lockdown more bearable for its employees, as well as reinforce the connection with them.
“The label’s spirit and values are meant to be a source of encouragement and support,” said Valentino, adding that this is also “an opportunity for engaging with our employees and staying connected.”