Monday, 11 May 2020

Mango Man launches contemporary collection

Mango Man has launched a ​new contemporary collection internationally with the line having debuted in physical stores in key markets late last week.

The 46 stores designated to carry the collection are in Spain, France, Italy, Germany, the UAE, Greece, the Netherlands, Portugal, Russia, the US, and the UK. However, given that fashion stores in the UK, for instance, are currently closed, availability will clearly vary from the plan. That said, the offer is also available online in all countries.

The new Improved collection features “technical fibers and clean silhouettes to support the dynamic lifestyle of the contemporary man,” the company said.

The overall aesthetic is minimalist with “sober and versatile colors, based on straight cuts and lightweight materials,” we’re told.

The company also said that it has used thermo-regulating fabrics as “they offer optimal breathability and are crease-resistant”. In addition, all the garments are water-repellent and machine-washable.

That’s a key feature given that the offer includes items like suits, as well as pieces we’re more used to being washable, such as parkas, sweatshirts, polo shirts, and trousers.

The company also launched a campaign featuring “three contemporary men [who] have been selected who represent this active, urban and technology-connected lifestyle”. They include model and web developer Tony Chung; musician, technician, and entrepreneur Neels Visser; and Stewart Masters, an entrepreneur and the founder of some well-known start-ups.

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