Mango will donate 1% of its sales from physical stores to the World Health Organization’s Covid-19 fund, in order to support the more vulnerable health care systems and groups during the pandemic, said the Catalan fashion label in a press release.
“(The fund) enables individuals, corporations, foundations, and other organizations around the world to directly support the WHO’s global effort to assist countries in preventing, detecting, and responding to the pandemic,” stated Mango.
The initiative will last for the next two months and will involve Mango’s mono-brand stores in Europe, Russia, Turkey, and New York, as they will gradually reopen.
Since the beginning of the pandemic, Mango has been active in a series of efforts to tackle the health emergency. At the end of March, it donated two million face masks to various hospitals in Spain. In addition, Mango put its logistics, production, and distribution organization at the Spanish authorities’ disposal, manufacturing 13,000 protective gowns for health care professionals.
Mango, founded in 1984 and based in Barcelona, is one of the world's leading fashion groups, with approximately 15,000 employees in 110 countries. In 2019, it generated a revenue of €2.374 billion.
Due to the impact of the health crisis caused by Covid-19, and to the forced closure of Mango's 400 Spanish stores since March 14, the group has furloughed 79% of its workforce in Spain, a measure that has affected 4,767 employees. Mango’s CEO Tony Ruiz has decided to forgo “any type of remuneration during this period.”