London-based performance ski and sportswear brand Perfect Moment has announced the appointment of Negin Yeganegy as group managing director.
She joins from Yoox Net-A-Porter, where she held the role of global group e-commerce director. At the luxury retail group, she was responsible for the digital strategy and development of the firm’s full-price businesses globally.
Perfect Moment, which sells retro-inspired, technical apparel for mountain and sea sports, praised Yeganegy’s extensive expertise in creating brand experiences for next-generation digital native customers.
Founded in Chamonix, France, in 1979 and now headquartered in London under the creative direction of Jane Gottschalk, the brand said that 85% of revenues come from its own e-commerce and digital channels.
“We are very excited to have Negin join Perfect Moment as MD to continue to expand our digital and sustainable strategy forward. Her experience in luxury and e-commerce will be invaluable as we continue to grow our footprint globally. We remain committed to helping our consumers and communities better connect and seek their perfect moment whether it is in the mountains, the seas, or the city," said Max Gottschalk, chairman.
Negin Yeganegy added: “I am delighted to join Perfect Moment and build on its heritage of quality, style, and performance and recent track record of tremendous growth. The passion and creativity of the team stand us in good stead to continue defining new standards in luxury active-wear that will allow us to build a global brand that resonates with people who value fashion, form, and function.”