Friday, 19 June 2020

Louis Vuitton opens its first menswear flagship in Tokyo



As lockdowns ease globally, retailers at all ends of the market are trying to get back to business as usual and LVMH’s Louis Vuitton is preparing to open its first men's flagship store in Tokyo.

But the opening of the Louis Vuitton Shibuya Men's Store in Miyashita Park on July 6 certainly won't be like any other opening that the global luxury group has overseen with advance reservations being needed to enter the store in its opening weeks (up to July 27) and applications having to be made on the company’s website.

The modernistic flagship itself covers two stories and in line with the need for flexibility and experiences in modern luxury retail, as much as a third of the entrance floor is a pop-up space. The brand will use this area as a place to hold exhibitions and other special events. 

The new store offers the entire Louis Vuitton men's line-up as well as special collections across accessories, footwear, and fashion. It will also include jewelry, and items that are exclusive to the store.

It will be interesting to see what sort of visitor traffic the new location enjoys in its early months. Tokyo should, at this point, have been buzzing, not only with its usual stream of Chinese tourists and those from further afield but also with people visiting for the Tokyo Olympics. These were scheduled to take place in late July and in August but this mega event has now been postponed until next year.

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