TechStyle Fashion Group, the fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids, named on Tuesday industry veteran Nina Fuhrman as the chief merchant for JustFab and ShoeDazzle.
In her role, Fuhrman will oversee design and product strategy for all merchandising categories for JustFab and ShoeDazzle.
Moreover, she will be responsible for leading a data-driven, customer-centric team towards effective end-to-end inventory management across merchandising, design, planning, and production functions. She will be based out of the company's global headquarters in El Segundo, California.
Fuhrman is joining the team with extensive experience in merchandising and retail strategy for prominent fashion and retail businesses.
Most recently, she served as the VP and general manager of FabFitFun Style, where she led a cross-functional team to build an omnichannel apparel vertical within the FabFitFun ecosystem.
Prior to that, she served as head of retail strategy at IDEO and held roles in merchandising, product development, and production at leading brands such as Louis Vuitton, Walmart, Ralph Lauren, J. Crew, and Gap.
“We are thrilled to bring Nina on board at such an exciting time for TechStyle,” said Laura Joukovski, president of global fashion brands JustFab, ShoeDazzle, and FabKids, in a news statement.
“We are confident that she will be essential to the growth of the JustFab and ShoeDazzle brands, and we are looking forward to working with her closely and leveraging her vast talent driving experiences and strategy for high growth retail organizations.”