The organizer of Copenhagen Fashion Week has released the complete line-up of brands for the upcoming edition to be held from August 9-12.
The list of 34 brands from Denmark, Sweden, Norway, Finland, Germany, and the UK is the same size as for the last event, indicating “that the industry continues to support the fashion week and believes in the value of standing together”, the organizer said.
The event will see Rabens Saloner making its catwalk debut at CFW after having previously been a long-term partner at the fashion week’s linked tradeshows.
Founder and Creative Director, Birgitte Raben said joining the official show schedule “is an important step forward for the brand. Copenhagen Fashion Week is a central international partner, which provides us with a strong platform to reach key international buyers and press”.
But given the unusual circumstances this season, the brand will be embracing the new format of Copenhagen Fashion Week by showing an exclusive online pre-recorded presentation.
Other Danish brands taking part will include Ganni, Stine Goya and Henrik Vibskov. Meanwhile Sweden will participate with Rodebjer, Hope and Whyred; Norway with Holzweiler; Finland with Marimekko; Germany with Lala Berlin and Malaikaraiss; and the UK with Rixo.
This year’s CFW will feature a mix of both physical and digital shows. Denmark is recovering quickly from the pandemic, which is the main reason that the hybrid mix is possible rather than just a digital happening.
Physical shows this time will include brands like Soulland and Mark Kenly Domino Tan. Their physical events will also be streamed digitally “to secure the exposure and reach”.
Other brands will be opting for digital-only, including Baum und Pferdgarten and By Malene Birger, while Ganni has chosen both physical and digital.
But even with the heavy digital focus, in order to boost the event as a physical happening, Copenhagen Fashion Week will present a physical hub in downtown Copenhagen that will serve as a gathering place and networking center for the industry. It will host an extensive talk program and industry/consumer events.