Wednesday, 3 June 2020

Reebok links with ba&sh for urban dance-focused capsule collection




Reebok has linked up with premium French womenswear brand ba&sh on an exclusive capsule collection called Pas de Deux.

The companies said they’re “united in a mission to generate positive, creative energy [and] fuse sport with style in a collection that highlights the powerful movement of dance”.

It has been developed “through a desire to tear down the wall of appearances” and “boasts a more relaxed, urban approach to style, demonstrated through classic silhouettes in a sleek color palette of pink, black and beige”.

The advanced textiles aspects of the collection include moisture-wicking Speedwick technology made into five pieces including the Lux All Over Print Tights and Woven Sweatshirt. There’s also a sports bra and leggings designed to wick sweat away from the body, and a reworked pair of the sports giant’s Freestyle Hi silhouette with custom laces.

The collection has launched on the Reebok and ba&sh web stores with prices starting from $45.

And to support the launch, the companies have released a campaign video inspired by house music. “Born from studying the most diverse forms of dance, the video demonstrates a sense of liberation, imagination, and innovation by blending unique rhythms with staccato house beats,” they said.

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