Tuesday, 14 July 2020

Bhldn launches wedding collection with designer Hayley Paige



Bhldn, Anthropologie's wedding sister-brand owned by Urban Outfitters, has announced an exclusive collection with designer Hayley Paige. 

According to a press release, the Hayley Paige x Bhldn collection will launch with three wedding gowns, three cocktail looks, an overskirt, two flower girl dresses, and one bridesmaid dress in three colorways, all designed exclusively for Bhldn with sizes ranging from 0-18. Bhldn will also offer a Hayley Paige veil to pair with the bridal styles, the company said. 

The collection marks the first time that Paige has designed cocktail pieces and rompers that will be widely available both in-store and online, Bhldn said. 

"This capsule collection offers accessibility, bespoke-style wardrobe options, and hints of nostalgia inspired by female icons of the 90s," said Paige. 

Paige currently serves as the head designer of Hayley Paige and Blush by Hayley Paige bridal collections, Hayley Paige Occasions, and La Petite Hayley Paige, all under JLM Couture, Inc., in addition to designing wedding-themed athleisure through popuppaige.com. Paige first launched her namesake collection in fall 2011 and signed a licensing and brand ambassadorship agreement with Hearts On Fire for a bridal collection of jewelry in 2019. 

"I couldn't be more excited about this exclusive collaboration with Hayley Paige/JLM," said Lori Conley, Bhldn general merchandise manager.

"Her brand brings optimism, personality, and magic that all weddings should have. We're so thrilled for our Bhldn brides to be able to experience her beautiful gowns, brought to life exclusively for our brand."

Hayley Paige x Bhldn gowns will be available in all Bhldn stores and at Bhldn.com, with prices ranging from $1,495 to $1,995 for gowns and $395 to $495 for cocktail looks.

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