Thursday, 2 July 2020

Burberry's next Monogram line drops with Kendall Jenner campaign, new game

As the luxury fashion sector works hard to get back to normal, Burberry has launched the second in the series of Monogram collections created by Riccardo Tisci with an even bigger splash than usual this time as the accompanying campaign is fronted by Kendall Jenner. And it comes with its own game too.

The new TB Summer Monogram collection’s campaign “captures a journey from reality to fantasy, blending the rawness of real-life capture with the fantasy of CGI technology,” we’re told. 

“The campaign video is set in a dreamlike CGI geometric world inspired by skateparks and swimming pools – embodying the free spirit and optimism of summer. Within this digital realm, Kendall brings to life four distinctive characters portrayed through a capsule of womenswear and menswear staples from the collection”. 

The video is accompanied by a series of “raw self-portraits, which were shot at home by Kendall on her computer, bringing a grounding and a physicality to the campaign”.

The campaign also features a number of other big names, behind the scenes, with Burberry creative chief Riccardo Tisci commissioning “a cast of iconic British creatives”, including photographer Nick Knight, art director Peter Saville, and stylist Katy England.

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